About > What does that shape in the logo mean?

The diagram in our logo represents all of the chromaticities visible to the average person. These are shown in color and this region is called the gamut of human vision. The gamut of all visible chromaticities on the CIE plot is the horseshoe-shaped figure shown in color. If you want the scientific definition, you can read all about the the CIE Chromaticity Diagram on Wikipedia.

For us as a full-service printing and mailing company, the diagram represents possibility and the power of vision. As a business growing towards new horizons, we are constantly improving and expanding our services. We work hand-in-hand with our customers to find solutions that meet their needs for visual communication.

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> What does that shape in the logo mean?

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